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Yesterday, Google launched its new Public Alerts page, which provides emergency information and warnings related to floods, tornadoes, winter storms, earthquakes, and other natural disasters. The information for this innovative project is provided by the US National Oceanic and Atmospheric Administration (NOAA), the National Weather Service, and the US Geological Survey (USGS). A user that [...]

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Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a [...]

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See Part 1: How to Get Hired at a Top SEO Angency. Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say.  Ash Buckles        Google + | Twitter [...]

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When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are [...]

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To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who [...]

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On Thursday afternoon, Google+ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed to protect underage users. Bradley Horowitz, Google’s VP of products, said the following of the [...]

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The larger your social media following, the greater your potential reach online. It’s this statement that leads so many businesses to work to increase the number of fans and followers they have. Having a large social media following is only part of the equation though. The other part is making sure those followers are active; [...]

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There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact [...]

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The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]

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The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournal

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Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice. There are so many things that boost Google’s credibility to where it is today. Google is engaged in an ongoing quest to [...]

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I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons? There might be less DUI-related accidents [...]

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Yesterday, there was a 24-hour Internet blackout and widespread protest of the Stop Online Piracy Act (SOPA) before the House and the Protect IP Act (PIPA) before the Senate. The unprecedented protest of these two bills had the full support of Wikipedia, Google, Facebook, and countless other influential websites, businesses, and individuals. Wikipedia provided users [...]

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How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]

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Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about [...]

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Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff [...]

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We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you [...]

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Yesterday, Twitter announced that they are acquiring the Vancouver-based social new aggregator Summify.  Summify, which was founded in late 2009 as ReadFu, summarizes the stories that are shared on the popular social networks and other news sites. Summify quickly sorts through the hundreds of stories that are shared across a user’s network, identifies the most [...]

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This infographic by Lumin Consulting explains SOPA and PIPA in a very simplistic way. In fact, I think even my parents could understand this information. So if you are still not clear on some of the issues or if you know someone that doesn’t get SOPA and/or PIPA I suggest you send them this infographic. [...]

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Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up [...]

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