SEO Blog

Although Yahoo, Microsoft, and AOL compete with each other for advertising dollars, the three technology companies have agreed to start selling some of each other’s ad inventory. During a Tuesday evening dinner in Manhattan, executives from the three companies announced a new partnership to ad buyers and publishers. The executives are hopeful that the idea, [...]

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AOL, Yahoo, and Microsoft Form Advertising Partnership

With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with the opportunity to share content and drive traffic, it has been difficult to measure the true amount of traffic that Twitter sends to a [...]

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Twitter Analytics: Analyze 100 Million Active Users

Jobs may not say much about search marketing, but his philosophy about quality applies to us.

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SEO Lessons From Apple’s Steve Jobs

After launching an improved image search last month, Yahoo recently announced a makeover of the search results page. The simple and minimalistic design, which was introduced by Yahoo on Thursday, attempts to remove clutter and display search results in a more usable manner. The site redesign and new features were announced by Yahoo Search team [...]

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Yahoo! Search Launches New Design and Features

Microsoft Bing, which according to a recent ComScore report is slowly gaining market share from its competitor Google, has announced its newest feature – Adaptive Search. On the Microsoft Blog, Adrian Cook explained the new feature as follows:  “Every time you search on Bing, the information provided helps Bing understand what you’re trying to do. [...]

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Microsoft Bing Adaptive Search: Is Bing Adapting to the Competitive Landscape?

In a recent interview with TechCrunch, Facebook Ads Product Director Gokul Rajaram revealed how Facebook is planning to increase advertising revenue in the near future. Facebook, who currently earns most of its approximately $4 billion in annual revenue from advertising, is now running Social Ads on the majority of Facebook page views.  When asked about [...]

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Facebook Reveals Social Ads Marketing Plan

Getting conversions is amazingly like asking someone to dance. Be suave with these tips. You'll get nowhere if you are tone deaf or have two left feet.

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It Takes Two to Tango — A Romantic View of Conversion

Google’s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is [...]

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Google Propeller: Social News Magazine App Targets Flipboard

Ironically, less than 24 hours after a blog post that encouraged businesses to trust Google with their data, the cloud based Google Docs experienced approximately a 30 minute outage. The previously mentioned blog post had stated reasons businesses should trust Google with data including scalability, reliability, and a 99.99% uptime for the first half of [...]

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Google Docs Outage: Does .01% Downtime Equate to Reliability?

We have these awesome things called analytics programs. They track everything, as long as you give them a cookie (that’s how it works, right?). Or maybe they give you a cookie. Either way, no one is licking my cookie dough spoon but me… Get your mind out of the gutter. As far as I can [...]

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Social Cookie Monster

SEO experts know well that repurposing email newsletter content is more than just slapping it up on some blog or website while hoping that it ranks and you don’t get bitten by the Google SERPent. The most effective way to post content which has already appeared in an email newsletter is to essentially rewrite it [...]

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The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content

During the first six months of 2011, Facebook, which has over 750 million active users, has reportedly earned $500 million on $1.6 billion of revenue.  When compared to the $355 million earned on $1.2 billion of revenue during the first nine months of 2010, the financial indications of Facebook’s future look bright. Facebook, who is [...]

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Facebook: The $80 Billion Company with Earnings of Less Than $1 per User

Earlier today, Google announced the acquisition of the prestigious restaurant-rating organization Zagat for an undisclosed price. Zagat, which rates restaurants on a 1-30 scale, has collected consumer surveys and reviews for restaurants in over 100 major cities around the world. Google executive Marissa Mayer stated that Zagat will become a “cornerstone” for Google’s local services [...]

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Google Buys Zagat: a Marriage between Old and New Media

After recently indicating that Twitter is not planning for an IPO in the near future, CEO Dick Costolo is set to close the second of two $400 million rounds of Series G funding later today. This round, which is primarily intended to buy out existing shareholders, has catapulted Twitter’s valuation to a new height of [...]

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Twitter Set to Close $400 Million in Series G Funding on $8 Billion Valuation

Good morning SEJ Readers! Later on in the month, down in sunny Tampa, FL, we will be holding an intimate and stellar Online marketing event called BlueGlass TPA. Search Engine Journal is an official media partner of BlueGlass TPA, and assisted with the lineup and content for the conference. BlueGlass has held two events in the [...]

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BlueGlass TPA Only 16 Days Away : Last Chance for SEJ Readers

A significant drop in you conversion rate can send up a red flag quickly. Chances are, your client will be calling you as soon as they log into their analytics. If conversion rate goes down, so do sales. Not to mention that your cost per sale rises. But don’t panic. It’s almost inevitable that your [...]

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Your Conversions Are Falling. What Now?

For the second time in less than a month, Microsoft cloud-based services suffered a major technical glitch and crashed worldwide. The outage left millions of Microsoft users around the globe without access to Office365, email, or the Skydrive.  After Office 365 was unavailable for a period of approximately four hours, services were restored. Microsoft Office [...]

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Microsoft’s Cloud Based Office 365 Experiences Second Major Outage in Less Than a Month

When Google+ launched in late June, it provided users with segmentation options that empowered them to selectively share information with friends and acquaintances. The segmentation options, which Google+ appropriately named “Circles,” allowed people to easily categorize relationships into Circles such as friends, family, or acquaintances. Finally, it was possible to share something with a close [...]

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Facebook Debuts Smart Lists: Is Google+ in Trouble?

With keeping in mind the three key items used to create a successful start-up; a start-up venture like social-medicine.org is likely to succeed: A start-up requires good people and efforts taken to network, A start-up should fill a gap in the market that isn’t already filled and provide a niche service, to people knowing what [...]

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Creating a Social Networking Site – Entrepreneurship Journey

Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or maybe even a full blown PR disaster. It can be mortifying, but it doesn’t have to be – especially if you’re prepared. credit: DoktorSpinn Social media has changed the game [...]

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The Right Way to Apologize Online