SEO Blog

Aaron Shear, of Boost Search Marketing, just finished speaking at a PubCon session on linkbuilding. His session focused on the challenges ecommerce sites experience while trying to build links and offered ideas for building links. He started off by saying that it is easy to tell someone to think big and try to build links [...]

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Hey #pubconners it’s snacktime again so that means I’m doing what everybody else is – rushing to the conference room so I can snag a seat next to a power outlet. A snack sounds good though, so if you’re coming to salon F I’m at the last row of tables and I’ve saved a seat [...]

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Koozai held nominations to help find the best facial hair in marketing which led to fifty nominations covering everything from beards to goatees. This infographic shows you who “made the cut” and you can vote for your favorite marketer. Movember inspired this competition. You can vote at Koozai or by clicking on the infographic. Follow [...]

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Many wanted to attend Pubcon, but couldn’t and keeping up with the recaps of sessions is not easy. I have been keeping a record of all links I could find via social media, news and blog searches. If you missed Pubcon you can read the articles below and learn all weekend. :-) Google #Winning with [...]

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For a site owner, a blog can be an extremely useful tool for attracting and retaining customers. E-commerce bloggers have a harder job than most, in that they must fuse two very different worlds together seamlessly. The world and culture of blogging tends to be very casual, personal, social, and interactive. E-commerce, on the other [...]

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The recap this week is going to be a small one because I created a massive one for #pubcon. However, I did see the following articles and they had some great information. Pubcon Massive List Miss #Pubcon? 2011 Vegas Recaps of Sessions & Links to Photos Blogging Free Formatting Checklist for Guest Authors and Paid Contributors [...]

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Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what I liked about each one. Please let us know about your favorite October PPC articles in the comments below. How to separate match types in adCenter It’s a common strategy in [...]

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Better rankings? More traffic? More conversions? Stability? What exactly do you hope to achieve by building links? Without a clear objective, it’s impossible to accurately measure your progress. Much of the time, I’m asked to predict about how many links it will take to get to spot x in the SERPs. Oddly, I am rarely [...]

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MobClix has released an infographic today called “Mobclix Index: Mobile in 60 Seconds”. It includes some amazing stats for data usage on mobile phones for October 2011. The ads stats interest me the most and are an indicator that all of us need to consider and learn about mobile ads for clients. Ad Stats 4,111 [...]

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For a while now it’s been touted that 10% of searches are transactional in nature, while 80% are informational in nature and the remaining 10% navigational.  What I don’t like about this is it’s very narrow in perspective.  It fails to recognize that users who are looking for information may convert to transactional at some [...]

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WordPress Single Post Microdata Markup from Straight North’s Blog SEJ recently published a best practices article authored by me about e-commerce microdata, but what about non-ecommerce sites? Unless your agency specializes in e-commerce, most of your clients most likely will be B2B companies. Numerous elements can be marked up on B2B corporate sites to improve [...]

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Apple’s iPhone, which currently captures approximately 27% of the smartphone market, is long overdue for a native iOS Gmail client. Yesterday, Google finally launched a Gmail app for the iPhone, iPad, and iPod Touch users. However, due to negative user feedback and notification related errors, the Gmail app was pulled from the App Store several [...]

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Wow, talk about a crazy week! So many fantastic things to read on so many different topics. Below are some of the articles I enjoyed most this week. There are a couple of older posts, but still fantastic and still being tweeted. SEO - Custom Reporting using Google Analytics and Google Docs – The Ultimate [...]

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Google recently announced a search algorithm update that should promote fresher and more relevant search results. Although Google makes over 500 changes to its algorithm annually, the majority of updates do not affect a large percentage of search results. The new update, which seeks to build on the Caffeine web indexing system, will affect approximately [...]

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Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have expressed being downright irate over the tinkering. The tweaks that have most of the community in a frenzy are those related to the news feed, which as we all know, [...]

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Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true. The importance of “original, unique, and relevant content” magnifies multiple [...]

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On Tuesday afternoon, Amazon reported third quarter earnings of only $63 million, which is considerably less than the $231 million earned in the same quarter last year. The net earnings of $63 million, which equals 14 cents per share, fell short of analysts’ predictions of 24 cents per share. In addition, even though third quarter [...]

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Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new website can be like trying to get a job in an economy where there are 100 equally qualified applicants going for every position (which I’m sure many of you can [...]

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For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to learn as you get started is how to evaluate a link prospect. Understanding the value of a link is a foundational element of not only link building, but also content [...]

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Sandvine announced the release of their 10th Global Internet Phenomena Report: Fall 2011 which includes new Internet trends and extensive analysis of the implications for communications service providers. I found this report very interesting because I know in my family entertainment has changed massively from watching regular TV to watching Netflix and Hulu. It appears we are [...]

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