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Want More Clicks on Twitter?
The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]
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Tips on How to Help Uninteresting Pages Rank Better
The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournal
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Google Algorithm Changes – Also Changing The Web Marketing Norms
Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice. There are so many things that boost Google’s credibility to where it is today. Google is engaged in an ongoing quest to [...]
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Google Isn’t Just About the Web, Learn About Google’s Driverless Car
I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons? There might be less DUI-related accidents [...]
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SOPA and PIPA Face Uphill Battle Due to Public Outcry
Yesterday, there was a 24-hour Internet blackout and widespread protest of the Stop Online Piracy Act (SOPA) before the House and the Protect IP Act (PIPA) before the Senate. The unprecedented protest of these two bills had the full support of Wikipedia, Google, Facebook, and countless other influential websites, businesses, and individuals. Wikipedia provided users [...]
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Google Announces Above-the-Fold Algorithm Change
How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]
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Five Common Guest Posting Mistakes & How to Avoid Them
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about [...]
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6 Tips for Being A Good Blogger in 2012
Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff [...]
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Scoop This: A Comprehensive Guide to Scoop.it for Content Curation
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you [...]
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Bye Bye Summify:Twitter Acquires Social News Aggregator
Yesterday, Twitter announced that they are acquiring the Vancouver-based social new aggregator Summify. Summify, which was founded in late 2009 as ReadFu, summarizes the stories that are shared on the popular social networks and other news sites. Summify quickly sorts through the hundreds of stories that are shared across a user’s network, identifies the most [...]
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Still Not Clear on SOPA & PIPA? Infographic w/Simple Explanations
This infographic by Lumin Consulting explains SOPA and PIPA in a very simplistic way. In fact, I think even my parents could understand this information. So if you are still not clear on some of the issues or if you know someone that doesn’t get SOPA and/or PIPA I suggest you send them this infographic. [...]
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5 Essential Digital Marketing Focuses for 2012
Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up [...]
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How do you build your web sites? [POLL]
I know that to many people I encounter the only way to build a web site is in WordPress. This is just not the case, but millions have learned how to build WP themes and/or modify existing themes that are out there. WordPress is great and offers a lot of benefits, but it has drawbacks [...]
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The EPIC Complaint Against Google’s New Search Plus
Thursday afternoon, the Electronic Privacy Information Center (EPIC) filed a complaint with the Federal Trade Commission (FTC) that requested regulators investigate Google’s “Search plus Your World.” The EPIC complaint alleges that the new Search Plus feature shows favoritism towards Google’s own social network and violates Google+ users’ privacy. Marc Rotenberg, Epic’s Executive Director, said the [...]
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Why Gowalla Shut Shop and How Facebook Profits From its Acquisition
Two years ago two location sharing services targeting the mobile platform, emerged on the scene – Gowalla and Foursquare. Both were touted to become the next big thing. But while one went onto become hugely popular by building a better and much more popular network, with sky rocketing check-ins, the other floundered, so much so [...]
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Tech Savvy U.S. Coast Guard Uses Social Media to Protect Us
I am often shocked that many are not aware that the Coast Guard is part of our Armed Forces. Our families wouldn’t be safe without them. I have to say that I am very impressed by the whys and the hows the Coast Guard has set in place in regards to their social media efforts. [...]
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Sesame Seeds and SEO
“Why are our hamburgers square? Because we don’t cut corners.” – Dave Thomas A long time ago I did an article on my personal blog comparing airline cuts to the fast food industry. I accused them of using something I call sesame seed economics. Three years later I’m still seeing that type of thought process [...]
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The Evolution of Facebook Features [INFOGRAPHIC]
GroSocial and Reid Johns created this infographic. Fantastic timeline of data to use for research. Follow SEJ on Twitter @sejournal
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Tablet War: Can Google’s Android Tablets Overtake Apple’s iPad?
With Apple planning to launch the highly anticipated iPad 3 as early as February of 2012, Google appears to be planning on launching a competing device in the near future. In a recent interview with an Italian newspaper, Google’s CEO Eric Schmidt said; “In the next six months, we plan to market a tablet of [...]
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Rich Snippets 101 via Google [VIDEOS]
New to rich snippets? If so this is a fantastic collection of videos to watch. The topics covered include: Introduction to rich snippets Types of rich snippets Rich snippets and product search Snippets and reviews Recipe markup Snippets and events Apps snippets Notifying Google Rich snippets troubleshooting I also recommend you read a post by [...]
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